Colorado Marathon Sponsorship Opportunities
Discover all the benefits of becoming a sponsor for our world-class marathon in Colorado!
Colorado Marathon Sponsorship: A Win/Win Partnership
The Colorado Marathon is more than just a race — it’s an event! Each May, thousands of runners from Colorado and across the country gather in the Poudre Canyon to run Colorado’s fastest downhill marathon on one of the most beautiful mountain courses in the country.
Get ready to embark on an incredible journey with us as a sponsor for the Colorado Marathon! Becoming a sponsor is more than just seizing a marketing opportunity — it’s about joining a thriving community of active, motivated individuals who share a deep passion for fitness, wellness, healthy lifestyles, and adventure. It’s a chance to connect and make a difference!
A Thoughtful Strategy From Registration to Race Day
Using tactics that we’ve refined over the 22+ year history of the Colorado Marathon, we’ll define your sponsorship goals, and build a campaign that connects you with our racers and their lifestyle.
Our funnel can include digital exposure that builds awareness and affinity priming for conversions either at your online property or on-site on race weekend. Don’t miss out on this incredible sponsorship opportunity!
Running the Numbers
With over 22 years of experience and an impressive 30% increase in registration growth in 2023 alone, the Colorado Marathon has solidified its position as a world-class race for participants of all levels, from beginners to seasoned pros. We’re thrilled to see where we go from here, and with your support, the sky’s the limit!
Colorado Marathon Case Study:
Hydrate IV Bar
Over the years, we’ve had the incredible privilege of teaming up with countless local and national businesses, joining forces to foster growth and achieve remarkable success through our incredible sponsorship opportunities. Together, we’ve forged powerful partnerships that have propelled us all forward.
Among them, Hydrate IV Bar — a growing, innovative Colorado company — uses the Colorado Marathon to promote health and wellness from the inside out.
This partnership delivered immediate bookings on race weekend at both the Colorado Marathon Expo and their spa-like location in Downtown Fort Collins.
Utilizing their best asset — their friendly, knowledgeable, expert team — they laid the foundation for recurring revenue with their target demographic of healthy active, motivated runners!
Exposure and Outreach
Running and fitness — it’s a lifestyle. Our audience eagerly consumes our content. That’s why we leverage social media.
Direct Email Marketing
We regularly access our list of racers and fans, crafting long-form content that converts.
Outreach at the Expo
The final touchpoint before the race. Connect one-on-one with our audience on-site to gather leads or sell on-site.
The Colorado Marathon Expo:
Your Time to Shine
Each year, participants join us at our pre-race health and fitness expo held at The Lincoln Center in Downtown Fort Collins, where they pick up their race day packets. Come join us at the Colorado Marathon Expo and connect directly with our racers, their loved ones, and our dedicated volunteers!
Did you know? A whopping 90% of our racers visit the Expo, presenting multiple opportunities for sales and sampling right on-site.
Our incredible events team crafts inviting spaces that transform face-to-face interactions into successful transactions.
Don’t miss out on this fantastic opportunity to showcase your people and products while engaging with our vibrant community!
Benefits of Sponsoring the Colorado Marathon
Becoming a Colorado Marathon sponsor is a fantastic opportunity to gain extensive exposure to a diverse and engaged audience of potential customers and clients. As a sponsor, you will gain access to a wide range of marketing channels to get your brand in front of our passionate and active community of runners.
With a proven track record of successful sponsorship collaborations, we are confident that partnering with us will help elevate your business to new heights. Don’t miss out on this chance to join our community and grow your brand visibility! Explore our sponsorship tiers to see which is the best option for you!
Ready to Become a Colorado Marathon Sponsor?
Are you ready to join this exciting journey of collaboration and prosperity? As a sponsor, you’ll enjoy unparalleled visibility and exposure with our dynamic and enthusiastic audience, while simultaneously contributing to the success of one of the most thrilling and well-organized races in the country. Join us and become a part of something truly special! Connect with our race director to get started today!